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Your Guide to Progressive Web Applications

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Your Guide to Progressive Web Applications (PWA’s)

If you’ve been online for more than a year or two, you likely remember when apps first hit the market. Apps were billed as the next big thing, intertwining itself with our daily lives as mobile technology continued to adapt. Seemingly overnight, the digital equivalent of the Gold Rush began, as anybody and everybody raced to create an app and get it on the market. 

Like many digital trends, at least some portion of the app frenzy was merely snakeoil. Yes, there are all manner of businesses and digital domains for which a native app could pay off, but can every business benefit? 

Considering that there are around 2.8 million apps on the Google Play Store and 2.2 million in Apple’s app store, new app developers are going to be facing some pretty stiff competition. Even if your app was truly groundbreaking, you’d still have to promote and maintain it, both of which are full-time endeavors in their own right. 

If you’re looking to take advantage of some of the best app features without developing a whole new native app, a progressive web app could be for you. 

Let’s take a look at progressive web apps and see how they can help you grow your business or website. 

Your Guide To Progressive Web Apps

If you’re new to this particular digital trend, you might be wondering “What is a progressive web app?”

Progressive web apps (PWAs) are a hybrid of a regular website and a native app. They load just like a regular web page but they offer the same functionality and benefits of native apps.

Advantages of Progressive Web Apps Include the ability to: 

  • Be added to a mobile main screen
  • Send push notifications
  • Request hardware access 
  • Function offline

As you can see, PWAs offer almost all of the major benefits of native apps without requiring users to install anything. They also work in any programming environment, removing the need to develop apps for multiple programming languages. 

Below are some of the other benefits of progressive web apps. 

Low Data Usage

You should really consider a global audience if you’re using the Internet for business in any regard. As of June 2019, 58.8% of the world’s population is currently online. Drilling down further, only 7.2% of all Internet users are from North America. An increasing amount of Internet traffic – and potential new customers and audience members – are coming from developing nations. 

Data can be expensive in some countries. A progressive web app can use up to 92% less data than many native apps. 

No Updates Needed

Often times, native apps need to be manually updated. If a user is using a mobile device without WiFi, this can use up a large amount of a user’s monthly data allotment. 

A PWA update is handled like any other website update. It doesn’t happen behind the scenes. It only updates when someone loads your website. This also means updates happen more quickly, and don’t need to be approved by the app store. 

Keeps Costs Down

Native apps need to be developed for multiple platforms, most often iOS or Android. A native app can cost between $20 – 80k, whereas a progressive web app can often be developed for between $6 – 10k. This makes them an excellent option for companies looking for a better ROI. 

PWAs Are Great For SEO

Page load time is becoming increasingly important. PWAs usually take under 2 seconds to load, which will greatly benefit SEO ranking. It also helps your website to get indexed more quickly, and offers a smooth and satisfying user experience. All of these factors will contribute to help your website climb towards the top of the search engine results pages. 

Looking For Web Development Services?

At Unvetica, we take great pride in offering human solutions for technical problems. We don’t just think about algorithms and search engines, but the people who are using them as well. 

Whether you’re looking for progressive web apps or branding services, we’re here to provide technological solutions to human problems. Contact us today to schedule a consultation! 

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