PeoplePaperPrints approached us with a unique request. They wanted us to develop an entirely new website – but wanted to maintain their boutique atmosphere, all while having their photos be the main point of focus. We were most certainly up for the challenge.
First, we stripped everything back; implementing a minimal and transparent navigation bar, minimal transitional animations, and engineered the fully custom theme for a wide-screen view of the photos. This resulted in a rich and immersive experience for the customer to get a true sense of the photography and skill that PeoplePaperPrints prides itself on.
Once we established a solid foundation with the overall WordPress Theme, we focused on the photo gallery. We knew this would be the predominant feature and most viewed page on the site – so we wanted to pay close attention. Ensuring that the functionality was easy for customers to use, accessible on all devices, and rendered consistently depending on whether the image was shot in landscape or portrait. The end result was flawless – increasing PeoplePaperPrints bookings and reservations by 28% in the first year.
Next, we wanted to focus on the custom-built user portal. This allows existing clientele to:
View images privately
Order custom prints
Schedule/cancel upcoming photo sessions
Pay outstanding invoices
View status of their photo edits in real time
PeoplePaperPrints was incredibly happy with the work we’ve provided them. We’re actually currently developing a follow-up to this site, and updating their overall web presence with a newly updated Theme to capitalize and expand their market reach. Keep on eye out for an update to their site coming soon!
A believer in the pursuit of genuine ideas, the power of numbers and all that is the internet. Michael has been a full stack web systems engineer for 10 years. Focusing specifically on WordPress based systems, usability, UX/UI, and delivering Human Solutions in a digital world.